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App Store Optimization Cost: App Store Optimization (ASO) is crucial for mobile app success, as it helps increase visibility, organic downloads, and user engagement. The cost of ASO can vary based on several factors. The competitiveness of your app's category and target keywords, the level of optimization required, and the chosen approach (in-house or agency) are essential considerations. ASO involves optimising app titles, descriptions, keywords, icons, screenshots, and user reviews. Additionally, the cost of ASO tools and software should be factored in.
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